MICAM Milano, leading international fair in the footwear industry combining business and fashion, is one of the most important events of the industry, with more than 2000 new collections in every edition.
The 86th edition has brought together brands, professionals and enthusiasts of the footwear world at FIERA Milano RHO, confirming the growth trend of the last years, with its 45 thousands visitors, most of which foreigners.
On the international front, there was a strong increase of visitors from China and Hong Kong, growing by 68.6%; positive performances from North America with an increase of 43.2%. In the EU markets, the performances of Spain, Portugal and Switzerland are excellent.
Jeannot, confirming its international personality, presented the themes of SS19 Collection and the new trends for next summer: strong chromatic elements and geometric inspirations, without ever giving up on comfort.
Among the protagonists of next season, along with sneakers and sandals, wedges confirm their importance in the fashion scene: personalized, coloured, perforated, embellished with elastic applications, they manage to combine comfort and ease of use, with the chic and elegant mood that has always represents Jeannot style.
A proposal that confirms the typical tones of the brand and, at the same time, looks at new trends, addressing even more decisively to new generations in a fast-evolving industry. The next appointment with the MICAM is set for February 10th 2019, with MICAM87, where Jeannot will present FW 19/20 Collection.