Jeannot presented its new autumn-winter 20-21 collection at MICAM in Milan, the footwear industry leading international trade fair, known as authentic Made in Italy promoter and landmark event for the shoes sector players.
The first 2020 edition was characterized by a strong component of Innovation in terms of fashion and business. The new MICAM X format, proposed by the organizers, was based on three concepts: sustainability, materials and the future of retail. A lot of presentations, workshops and installations were dedicated to innovation theme in order to focus on new trends of the evolving footwear business.
Jeannot took this opportunity to successfully present its autumn-winter 20-21 collection.
The metropolitan mood featured the whole collection, underlying the brand transformation process towards contemporary design and urban style.
Within this framework, the core value of this collection was customization shown in each pair of Jeannot shoes. The combination between materials refinement and brand identity gave place to another key aspect of this collection: leathers effects and works.
The next MICAM event will be held in September at the Fiera Milano Rho trade fair district, where 2021 spring-summer collections will be exhibited.